I’ll be posting some stories that have occured in the wake of Extreme Business Makeovers ‘09 since I’m already hearing of some quick and tremendous improvements our participants are experiencing. However, I was so challenged by the dynamic Go-Giver Tour team (Bradley Will, Brian Tomkins, Gilbert Mellott and Gabe Strom) that I thought I’d try my hand at creating a quick teaching video (no matter how uncomfortable I am doing it).
This one is about a lesson in gratitude that I learned from my 3yr old, Caleb. I’d love to find out what you think about it and if you’d like me to continue to do more.
If I had to choose the type of seminar I would want to attend, I would probably go to marketing seminars all the time. I can talk about marketing and new marketing strategies constantly and not grow bored. Aren’t we all like that when it comes to areas that we’re really good at?
In all honesty, though, I admit that it’s not what I potentially don’t already know in the realm of marketing that prevents me from reaching a new level of success. It’s a lack of proficiency at some of the other areas – some that I can’t just delegate or outsource…. some like having good working systems or being able to recognize how a team member is motivated. That’s precisely why Extreme Business Makeovers was created as it was… in order to make sure that we could all (myself included) overcome some of the stumbling blocks that prevent us from reaching new heights.
Today, I’m spotlighting another one of our fantastic speakers – Brad Semp. I’m going to start with sharing his resume and then I’m including one of the articles he has written. If you read his information and article, I’m certain you too will see the value Brad is bringing to the event. However, for me, the bottom line is the Brad is a “get it done” kind of a guy who can teach even scattered, creative types like me how to formulate simple systems that can repeatedly drive business productivity and profits without making you crazy in the process.
Brad Semp is a world-renowned expert in using and teaching process-based approaches to help entrepreneurs and corporations to achieve their goals. Most recently the head of a $100+ million dollar business unit for a Tier 1 automotive supplier, Brad has founded and grown a business process and consulting company that leverages the power of the internet to produce residual income 24/7.
His business, Cashmap Systems, LLC is headquartered in Shelby Township, MI and focuses on helping small business owners and entrepreneurs to apply a systems-based approach to profit generation. Often referred to as “The Systems Guy”, Brad is an expert in helping people and businesses to take action that produces results.
His clients range from people currently working in the corporate world with aspirations to “do something else” to entrepreneurs to medium and large-sized corporations. As a PhD candidate in Systems Engineering, Brad’s dissertation research has been uniquely developed and combined with his experience in business systems to generate a proprietary, Simple Action Success™ approach that he applies to successfully propel his clients to the next level of entrepreneurship and profitability.
Introduced to the online world of internet marketing and profit producing systems in 2005, Brad and his team have developed 100’s of specific, money-making Cashmaps® that he shares with his clients. Seeking to make a significant impact on the lives of individuals who “want something more out of life”, Brad left the automotive industry in early 2008 to pursue his entrepreneurial dreams on a full-time basis.
Now as an industry recognized expert and speaker, Brad seeks to
share his knowledge with others who aspire to change their lives and
the lives of their loved ones.
To discover more about Brad’s business building systems, Cashmaps®, or
other general information you can visit his corporate website at
http://www.Cashmap.com.
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Here’s one of Brad’s articles to give you a feel for his expertise:
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Why Systems Are Essential For Competitive Advantage
By Brad Semp
Think of any enormously successful product or service – whether it’s the iPod, Coca-Cola or the Starbucks coffee chain – and you’ll find, at it’s core, a little discussed, yet immensely powerful system. Indeed, it is this proprietary and sometimes patented system that lies behind the competitive advantage enjoyed by the makers of that product or service. And it’s a system like this that is essential to YOU achieving a competitive advantage in your market place.
Systems are the lifeblood of any successful enterprise and its product and service offerings. Businesses that grow into large and profitable organizations only do so through the systemization of every aspect of their business. Indeed, they typically use process maps – such as a Cashmap – to document each of their key processes or systems. From how they hire people… to how people do their jobs… to business development… to internal entrepreneur systems… to how products and services are developed and delivered… to every element of the business operation as a whole.
Indeed a business IS a system. But the difference between a successful and failing business is often due to whether or not the business perfects, implements and improves every single system that makes up the overall business system. Much like the human body, which relies on various biological systems, a failure of any of the systems that contribute to overall business performance is likely to damage the business system as a whole.
The late business thinker, Peter Drucker, said that a business has only two purposes: innovation and marketing. In both cases – for innovation to lead to differentiated products and services, and for marketing to position those products and services as being superior to competitive offerings – unique, proprietary systems are required. Firstly, when it comes to developing truly innovative – and more importantly, unique and valuable products and services that cannot be replicated by others – it’s essential that a business protect its intellectual property. If possible, the business should patent any innovative and unique processes and systems.
However, regardless of the legal protection available, a business can also stand head and shoulders above its competitors by establishing its own, highly effective methods of marketing its products and services. How? By offering more value to customers… delivering an unmatched level of customer service… using more convenient distribution channels… promoting to customers in more appealing ways… And these are just some of the ways a business can achieve distinction through its marketing systems!
And, yes, each of these can, and should, be systemized in order to further cement a competitive advantage. And given the relative ease of doing so – by, for example, mapping out each process in a Cashmap – the business will have the means by which to avoid the commoditization of the product or service and the related risk of having to compete on price.
In conclusion, if you want to achieve a substantial competitive advantage for your business, be sure to develop, market and sell a proprietary system for your products and services. By applying this approach to business development, which can be relatively easily documented using a Cashmap, this will help create a space within your marketplace that cannot be challenged by your competitors.
If you’re not following Bob or me on Twitter or Facebook, you may not be aware of the groundswell of excitement about the upcoming Extreme Business Makeovers ‘09 event.
One example of this is a great team of young entrepreneurs – Bradley Will, Gilbert Melott, Brian Tomkins and Gabe Strom – who caught fire for the principles in The Go-Giver and decided to put together a road trip to Orlando to see Bob and participate in Extreme Business Makeovers ‘09!
They’ll be bringing a few carloads of young entrepreneurs and conducting Meetups/Tweetups in several locations along the way.
Here’s a video they just produced about it…The Go-Giver Tour team is also hosting a free teleconference tonight. Here are the details:
“Authenticity in Social Media”
Featuring: Internationally Bestselling Co-author of The Go-Giver, Bob Burg
Hosted by: The Go-Giver Tour & the Nextvoice247 Mastermind Group
On Monday, April 6th, you’re invited to a free 60-minute telephone seminar based on the Laws of Success from the Internationally best selling book the Go-Giver and how it connects with the power of social media.
“The most valuable gift you have to offer is yourself.” ~The Go-Giver
People do business with people they know, like and trust. Are you one of these people? Do you deliver value and do you constantly give without expectation?
Do you want to attract extraordinary customers and clients into your business and create extraordinary results? On this call Bob Burg himself will share with us how authenticity can be the basis to building world-class relationships though social media.
On this free 60-minute telephone seminar, you’ll also discover:
Details for the call:
Date: Monday, April 6th
Time: 7:00-8:00pm (cst)
***REGISTER NOW***
visit: http://gogivertour.com/burgcall
**Once registered, you will be sent the call details via email
I love the lineup of speakers we have at Extreme Business Makeovers. They’re incredible individually, but as a team – each hitting complimentary areas of expertise – they are a POWERHOUSE!
Today, I’ll shine a little spotlight on our Personal Branding Expert – Libby Gill
“Libby Gill is one of those people who gets it. She’s got an amazing gift for boiling it down to some truths that people need to hear.” — Dr. Phil, TV Personality & Bestselling Author
Now, when you have people like Dr. Phil say things like that about you, I’m not really sure what I could add that would be any more powerful.
Libby is the former head of PR and corporate communications at Universal Studios, Sony Pictures Entertainment and Turner Broadcasting. She was also the branding brain behind the launch of the Dr. Phil Show. Now she’s dedicated to helping YOU capture the “mindshare” of your customers and clients so the market share will follow.
Our final speaker confirmation is in and our lineup is complete! Like every one of our team of experts, Tamara has a truly impressive resume. And, like all of our team, she has also received hundreds of testimonials about the positive impact she’s had on others. Here’s just a few of them:
“Tamara Lowe has helped to improve the lives of millions of Americans.”
Rudolph Giuliani
Former Mayor of New York City
“I admire Tamara Lowe and truly respect her work. On a personal level, she is so giving and kind. I’m blessed to call her my friend. I give her a PERFECT 10!”
Mary Lou Retton
1984 Olympic Gold Medal
Champion Gymnast
“My friend, Tamara Lowe, is an achiever who excels in the business world.”
Zig Ziglar
Best-selling Author and
Motivational Speaker
“The next time awards are given for helping others, Tamara Lowe should head that list.”
Jerry Lewis
“Tamara Lowe is significant because she is not only successful in her own life, but more importantly she’s helped thousands of other people become successful.”
Lou Holtz
Legendary Head Coach,
Notre Dame University
Make sure to check out Tamara and our other expert faculty members HERE and keep an eye out for upcoming announcements about the incredible CEOs we will have for a BONUS special panel session about ‘Mission-Minded Entrepreneurship!’
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